library
Over the years we’ve collected a lot of white papers, opinion pieces and other articles that marketers might find useful from time to time. The BCS library offers those documents for downloading with no strings attached.
Documents include:
Are You Building Your Brand (Or Just Promoting Your Brand Name)
Building Brand Advocates (George P Johnson Co.)
Design Tactics for Improved E-Mail Marketing Deliverability
Guidelines for Publishing in Latin America
How America Listens to Radio (2005)
How To Be Creative - by Hugh MacLeod
JWT Creative Partnership Contract
Letter of Agreement (Generic Version)
Madison Avenue Out of Touch? (An Ad Age Column - April 2004)
Media Neutral Planning and Evaluation
Predictable Ways to Hit Quarterly Numbers (2004)
