Agency rating system debuts on AgencyFinder. March 3, 2008
Posted by Mike Bawden in Much Ado About Marketing.Tags: Advertising, AgencyFinder, Marketing, New Business Development, PR, Public Relations
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The Bulldog Reporter’s “Daily Dog” newsletter reports (here) that Richmond, VA-based AgencyFinder.com is launching an agency rating system for the agencies registered with its service. The rating system helps rank agencies that meet the criteria required by the searching client or consultant.
As a disclaimer, let me say that I’m friends with the folks at AgencyFinder and have used their service to conduct a search for a new agency for a client. The service is free to those who are looking for a new agency - the cost of the service is borne entirely by the agencies registered in the database.
From my point of view, AgencyFinder’s new rating service will help keep things fair and objective (the first round of evaluations is done “blind” - meaning the client doesn’t know the name of the agencies they’re reviewing). Keeping everything on an “apples to apples” basis will put small and large agencies on a relatively level playing field.
Congratulations to Chuck and his team on this new innovation. I can’t wait to see it in action.
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