What you should know before launching a widget campaign. February 25, 2008
Posted by Mike Bawden in Much Ado About Marketing.Tags: The Online Marketing Blog, Web 2.0, Widget Marketing
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Getting ready to “scratch a niche” with a widget-ized ad campaign? Not so fast, buddy.
You could put an eye out with your misguided web 2.0 campaign if you’re not careful. That’s why I found this article by advertising.com’s Nikole Brake to be so useful.
In short, Nikole advises marketers to keep these things in mind before pressing the “send” button and launching:
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Be ready to let go of your content and see what happens.
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Serve a purpose and serve it fresh.
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Stick with standards and partners you know.
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Have some answers for the questions of content distribution.
Read it all here.
For more on the basics/background of marketing with widgets, check out this interview with Lawrence Coburn by The Online Marketing blog.
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