What you should know before launching a widget campaign.

Getting ready to “scratch a niche” with a widget-ized ad campaign?  Not so fast, buddy.

You could put an eye out with your misguided web 2.0 campaign if you’re not careful.  That’s why I found this article by advertising.com’s Nikole Brake to be so useful.

In short, Nikole advises marketers to keep these things in mind before pressing the “send” button and launching:

• Be ready to let go of your content and see what happens.
• Serve a purpose and serve it fresh.
• Stick with standards and partners you know.
• Have some answers for the questions of content distribution.

Read it all here.

For more on the basics/background of marketing with widgets, check out this interview with Lawrence Coburn by The Online Marketing blog.