PeTA goes “Beefcake”

Well, not really “beefcake” – maybe more of a pressed, tofu thing.

Anyway, the Beyond Madison Avenue blog report on PeTA’s latest promotion: The Sexiest Vegetarian Next Door contest.  Poitics aside, it looks like the promotion is fun and well-executed but not particularly well-promoted.

In a slip that might be as Freudian as they come, PeTA has failed to exploit this promotion to their advantage – as pointed out time and again by the BMA bloggers.