Freelancer, market thy self. February 19, 2008
Posted by Mike Bawden in Much Ado About Marketing.Tags: Bad Language, Freelancing, Marketing, Media Orchard, Self-Promotion
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I get tired of hearing carping from my freelance friends about never having enough work. After a while, it starts to sound a bit like little birds waiting to be fed.Scott Baradell and the rest of the pickers over at Media Orchard pointed my blog-surfing in the direction of this great self-help post from Matthew Stibbe and the Bad Language blog. Here are some of Matthew’s 27 tips for freelancers to market themselves:
#1. Wake up! No marketing = no business. (Duh!)
#4. Allocate time to do a little marketing work every day.
#6. Keep marketing when you’re busy.
#12. React fast.
#13. Automate processes.
#18. Follow up.
#23. Work for intra-company recommendations.
The whole list can be found here.
The funniest thing in the whole post, to me anyway, is that Matthew lists “PR” as one of the things that doesn’t work for getting new business. While I would agree that the traditional “media relations” thing is probably not a good way for a solo-practitioner to spend his or her time, there are other aspects of public relations (specifically the relationship-building skills with existing clients, etc.) that helps build networks, referrals and, eventually, business.
Positioning and reputation are also two cornerstones of a solid PR program that anyone, including freelancers, can benefit from.
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