Look for the green label. « Brand Central Station

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Look for the green label. February 17, 2008

Posted by Mike Bawden in Much Ado About Marketing.
Tags: Eyes on Creativity, Green Labels, Mountain Dew, Package Design, Promotions
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It’s not an environmental thing. It’s a Mountain Dew thing.

Green Label Art

The Eyes on Creativity blog has been keeping watch on this effort and has some good things to say.

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I am a marketing guy. I grew up in the business, in a family that owned a commercial printing company and advertising agency for three generations. I'm also a history-wonk. I love history. I get to combine my interests in marketing and history together in many of the blog posts I write. I hope you enjoy them.
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