Brand Central Station

Meet Mr. Know-it-all.

February 15, 2008 · Leave a Comment

Do you hate that guy that seems to be an expert on everything?  Well, thanks to the Creative Generalist, we’re able to give you this link to a guy who isn’t an expert on anything.

Meet the Non-Expert.

It’s a humorous series of information (or is it misinformation) about a wide variety of topics.  Which begs the question: “What kind of questions do the Non-Expert(s) answer?”

Well, for starters:

“My understanding is that the term “begs the question” has essentially been bastardized, whereby laymen (i.e., us) have misconstrued or broadened its meaning, and in the process have pissed off a very small group of anal-retentive, scholarly types (i.e., them).

Now, I assume that when you use the phrase, like most other people, you use it to mean something like, “Well, that opens up another can of worms.” For example: Your 16-year-old son gets in a fight with a bouncer at a strip club. Sure, it’s bad enough he’s rumbling with bouncers—and you are probably in need of some parenting books—but you might say the whole situation begs the question: How did he, being underage, get into the strip club in the first place? And did he at least get a lap dance before he was thrown out? (Let’s hope so.)”

And so it goes …

Categories: Much Ado About Marketing
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